Introduction to visual communication

The Introduction to Visual Communication is a uniquely clear and understandable guide for those interested in communication. It introduces the most important visual disciplines related to media, provides guidelines for putting theory into practice, and explains how to build our communication — from strategy and message formulation to the art of influencing and influencing — so that it reaches the right audience and impact. The book is an indispensable summary for all those who are concerned with the delivery of pictorial and text messages and who, in line with the needs of the age, want to understand the broader contexts of visual communication in addition to their own narrower field of expertise. It can benefit anyone interested in the fields of design graphics, advertising, journalism, new media, information technology, mass communication, photography, filming or television.