Advertising - The little adrenaline game

How is branding evolving? What does marketing mean? Where are offline and online marketing communications evolving? What about creativity and ideas? What is happening in the world of tenders, purchasers and festivals? Why are so many cam ads advertised? Is the advertising industry really in crisis? How is the future of advertising evolving? The author’s latest book is both critical and hopeful, forward-looking and forward-looking, extremely witty and bloody serious. Full of lots of instructive international and domestic examples. It is a true professional treat, an immersive intellectual food not only for advertisers, agencies, media owners, politicians, educators and students, but for anyone who doesn’t want to give up a single game, not even a small adrenaline rush. The future is in the hands of those who understand the author's message: A flower also grows in a funnel. It should be watered. György Kaszás worked for 18 years as the senior creative director of McCann Erickson Budapest, currently a creative thinking and presentation trainer / coach. Speaker of marketing communication forums, numerous publications and books, among others, Think Because We Are! and The author of The Great Adrenaline Game. Further information: www.cdkaszas.hu