The great survivor

The life story of today’s man is the story of consumption. The products, services, media content, cultural content, ideologies consumed in our lifetime, but even artistic and religious experiences come to us through some form of marketing activity. Let's not rock ourselves to sleep - we don't even get the sight of the rising sun without a slogan. Thus, the average person cannot avoid confronting the nature of marketing between the object of consumption and the consumer. Márta Hoffmann and Ákos Kozák The question is not so much what is the definition of marketing, because there are many definitions of marketing. The more interesting question is how these definitions change over time. Most marketing misunderstandings are mostly due to the fact that not many people are aware of the history of marketing. János Fojtik and Zoltán Veres