How to sell B2W to women?

Éva Pálfi: Marketing for Women How to sell B2W to women? Have you ever been to a sales presentation where you brilliantly prepared and still didn't order anything from you? Were there any reactions to your carefully planned campaign? Let me ask you one more thing: Did you want to sell to women? If so, most likely there was something wrong with you that you couldn’t address or encourage them to act the way they wanted. Yet companies that sell to women will be more successful from now on than those that don’t segment or target women. Do not you believe? Every forecast makes this possible, be prepared for it too! If your brand’s target audiences are women and you don’t take women’s needs into account, you could lose huge revenue. Don’t despair right away, this mistake isn’t just made by men, unfortunately we in business are still masculine and planning strategies, even though we shouldn’t. Be it a man or a woman, from this book you can finally learn what women need because you can motivate them with what strategies you can use to build a personal brand and company for women how to design a brand strategy that your female customers will love Today, when we personalize everything it is essential to consider: target audience expects something different from advertisers than the masculine marketing communications used so far. And this is good! In terms of style and content, it is much more effective to acquire, retain and recommend female customers if we know exactly what they resonate with, when they come across our ads, what will motivate them and make them take action. "91% of women say advertisers still don't understand them." (Yankelovich Monitor and Greenfield Online) Whatever the purpose of the advertiser, it can be quickly circumvented if it does not take into account the needs and desires of women. Billions of megabytes of data are generated worldwide every day, so there are plenty of statistics on user habits, mobile and online activity in the female target market. It is enough to look cleverly at what we need and the picture is already clear: it is clear that women’s shopping habits are different from men’s, and it is also clear that those who can address them are much more successful than those who are unaware of them. B2W is not a feminist distinction, quite simply taking into account the fact that women and men are also different in physiological, biochemical, and emotional characteristics. Different makes women happy and different makes men happy. Others have their strengths, weaknesses, strategies to achieve their goals, different tone, style, and relationship with people. A woman has a different effect and a man has a different effect from people. That’s why the often-voiced phrase that a deal is just a deal, no matter who we sell it to, has long been untrue. It’s not lifelike, as both genders need a different marketing style and strategy. Female consumers are a huge buying force and influence, so gaining their trust is of paramount importance. Stop thinking of ladies as a niche market, a segmentable group, they are the main decision makers of the family coffers today and they love to buy! Why is "How to Sell B2W to Women?" book? This book you now hold in your hand is the first writing to deal with B2W. Together with all her inspiring thoughts, researched and areas for further research, she strives to raise awareness of the importance of women’s marketing communications. Social Involvement B2W's social engagement is value-creating, with the issue of the physiological, biological and emotional problems of 21st century women and conscious media consumption at its heart. Its aim is to create authentic, real, quality and responsible marketing communication by cooperating with exemplary people and professionals, with a focus on the female target market. B2W is motivated to inspire women and strengthen their female self-image and self-esteem. She is constantly monitoring and researching the positive and negative effects of the media to share her experiences with media players, company executives, marketers and implementers, as well as with female consumers themselves. There are plenty of statistics, examples, and implementation ideas available to you in the book to help women adore your brand!