Marketing communication

Perhaps the world of communication has never been so complex and complicated as it is today. Thus, perhaps it has never been so timely to compile a modern, comprehensive professional material that deals with the latest trends, phenomena, and methods in a pioneering and scientific manner, including areas such as social media or informal communication. A fundamental work, in a demanding design worthy of the authors. László Mezriczky, Vice President of the Hungarian Advertising Association At first glance, it is a bold approach to parallel the world and logic of marketing communication and the galaxy. In fact, it is an obvious and illustrative key to presenting a business science that has been constantly changing, expanding and shrinking in its structure and principles for decades in the field of stable frameworks and paradigms, preserving its essence through its chameleon nature. The movement of the economy, which is pushing the limits of our Earth's capacity to bear, and the power of marketing communication, which, like the Sun, is both life-giving and destructive, can be truly understood by a person who has outgrown his living space with analogies taken from the world of the universe. It is a great book, both in terms of its details and professional content, and is worth our attention and time. Bálint Nagy, Head of Department, IBS Digitalization is transforming the possibilities, frameworks, and operation of marketing communication in an extremely interesting way. The circle of those involved is expanding, and their roles are changing. This professional book provides comprehensive knowledge about the complex and exciting world of modern communication, both at the atomic level and in galactic contexts. Péter Novák, Interactive Advertising Bureau Hungary, President