Tourism marketing

"Everybody understands marketing, and tourism even more so. Or not? The answer only becomes clear when we are faced with a specific problem, where strategic thinking and planning are needed instead of quick solutions. This book follows modern trends and presents the specifics of tourism marketing , helping to learn about special decision-making mechanisms. It provides a solid foundation for building a clientele with a quantity, quality and cost structure appropriate to our business objectives, and for responding effectively to changing needs. If everything has been planned and implemented with the utmost professional sophistication, then we can be sure that, that the result will not fail either. Make use of the acquired knowledge in tourism, try out what has been written in practice!" Managing Director Orsolya Horváth, Hévíz Turisztikai Nonprofit Kft. "The diverse, varied and complex world of tourism constantly presents challenges to those who wish to apply the solutions of marketing manuals in this field. largely dependent on customer behavior - these and countless similar problems must be dealt with by marketers in tourism. This book provides reliable help for their work: in accordance with the modern interpretation of the tourism system, it considers the creation of a consumer experience as the main task of marketing, presenting the necessary tool system and its application. The authors of the volume - experts in both the theoretical and practical aspects of tourism - support the utilization of the rich knowledge material presented in the volume with numerous examples and guidelines." Dr. András Jancsik, associate professor, Budapest University of Economics, Department of Tourism "The author collective guides the reader step by step through the classic marketing planning process, the techniques of analysis and tool system application methods adapted to the tourism industry and the specifics of its businesses. Within the framework provided by the traditional approach, the many -many examples, live situations offer the opportunity to discuss and think about everyday solutions. The volume clearly proves that only marketing-oriented practice can lead to the success of tourist destinations and businesses." Dr. István Piskóti, university professor, University of Miskolc, Institute of Marketing and Tourism